G.I. Joe: The Rise of Cobra is the new smash hit movie from Paramount Pictures. Join General Hawk, Duke and the rest of the Global Integrated Joint Operating Entity team (GI Joe for short) in the battle against the evil Cobra organisation to defend the world from plunging into chaos. The much-loved toy may be more of a US toy favourite up 'til now, but G.I. Joe: the Rise of Cobra movie will change all that. Indeed, the popular belief is that Action Man was the UK equivalent of GI Joe, although since Joe is not actually a person, it would seem that Action Man is the UK version of the character Duke. Whatever the case, the GI Joe toys from Hasbro are currently undergoing a huge TV advertising campaign on the childrens channels (such as Cartoon Network) so your kids will undoubtedly bring them up as possible ideas for birthday presents or maybe as something to put on their Christmas lists to Santa. Check out a mini-trailer for G.I. or browse the range of G.I. Joe toys below.


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