Fireman Sam and his fellow firefighters help to protect the little Welsh town of Pontypandy. In fact, I was amazed to discover that they have done so since 1985 when the show was first screened on Welsh television! A recent surge in popularity has seen a large number of best-selling toy and merchandise tie-ins that kids continue to love.

The bestselling Fireman Sam backpack seems to be a particularly popular first schoolbag in the school my kids to go to, and this is backed up by the fact that (at the time of writing) it is the current best-selling Fireman Sam product, according to several of our featured retailers.

The range is enormous, from the backpacks, pyjamas and dress up outfits to the vehicles, playsets and puzzles, the Fireman Sam range is here to stay.

Toys

		Fireman Sam Fireman Sam Transfer Activity Book Join Sam and the team as they save the day. With fantastic transfers of your favourite characters Just scribble and then peel to reveal your transfers Pages 24 Publication date 3 May 2010 Dimensions 270x215mm Format Colour and Activity Age range 3		£3.99 More Information
		Fireman Sam My Fireman Sam Magnet Book Help Fireman Sam save the day by using the character and vehicle magnets to complete the story. Pages 10 Publication date 3 May 2010 Dimensions 277x217mm Format Board Age range 3		£6.99 More Information
		Fireman Sam Fireman Sam Pocket Library Emergency Sam and the crew race to the rescue in six exciting new stories. Pages 8 per book Publication date 4 January 2010 Dimensions 90x90mm Format Board Age range 2		£3.99 More Information
		Fireman Sam Fireman Sam Helmet with Sound Become one of the fire fighters of Pontypandy with the Fireman Sam Firemans Helmet. Press the button on top to hear the theme tune of the show and character phrases. A Good Fireman is never off duty		£14.99 More Information
		Fireman Sam 12 Talking Fireman Sam Fireman Sam 12 huggable plush can be taken on any firefighting adventure.Press Sams hand, and this soft cuddly toy will say phrases from the show.		£14.99 More Information
		Fireman Sam Rug Childs bedroom rug featuring a large image of Fireman Sam in his fire engine. This rug is an ideal gift for any wannabe fire man.. Matching accessories and bedding are also available.. . Details. Measures 87cm x 67cm. 100% Polyamide		£12.95 More Information
		Fireman Smurf The smurf who save the smurf village when there is a fire.		£0.00 More Information
		Fireman Sam Toddler Bed Fireman Sam Toddler Bed. Red toddler bed, which could appeal to both little boys and girls, as Fireman Sam is a firm favourite with both. . Low to the floor and with raised sides your toddler will feel safe and secure in their very fist 'grown up' be		£79.95 More Information
		Fireman Sam Ready Bed Great for sleepovers and ideal for camping is this Fireman Sam Ready Bed. This all in one solution comes complete with the ready bed, a travel bag and even the inflater pump.. Matching accessories and bedding are also available.. . Details. Measures		£34.95 More Information
		Fireman Sam Cushion Fireman Sam Cushion. Fireman Sam printed plush cushion with a large image of our favourite fireman on a multicoloured background. Great addition to your childrens bedroom.. . Visit our page for the full selection of kids themed bedding and bedroom ac		£7.95 More Information